Recipe SEO Tips: How To Optimize Your Recipe Posts
I'm no SEO expert or foodie professional, but I do enjoy sharing recipes. I share them because I want others to enjoy them. But in order for that to happen, I must first optimize my recipe posts in order for others to find them online.
Recipe structure is extremely important, not only for aesthetics, but also when it comes to search engines and the ability for others to find your recipe. Follow these 8 simple steps to create a well structured and SEO-friendly recipe post.
Think hard about the post title. What would you search to find this recipe? For example, you have a recipe for lemon and zucchini muffins - titling your post "lemon and zucchini muffin recipe" would be much more SEO-friendly than "tasty muffins".
Make the first photo your finished product. This is the photo that most social media will display when the recipe link is added. Show off that delicious recipe! Place this photo after the title and intro, but before the ingredients.
Only one recipe per page. More than one recipe per page will not only make the post lengthy, but also harder to find.
Create one ingredients list, but use labels to separate recipes. For example, if you sharing a cake recipe, create one list of ingredients, but separate the ingredients for the cake and for the icing using different labels.
Create bulleted or numbered lists. Place all ingredients and directions on a separate line.
Use the words "ingredients" and "directions". Search engines will pick up on this.
Use other common recipe words. These include "prep time", "cook time", "serving size", "nutritional information" etc.
Add image titles and alt tags. Alt tags explain what the image shows and are great for your SEO. For example, you have a recipe for homemade salsa and have added alt tags that read "homemade salsa recipe". If someone does a Google image search for "homemade salsa recipe", your photos for that recipe are more likely to appear than if you left the alt tags empty. [For a quick alt tag tutorial, check this out.]